Peo Leo

Art direction

Toyota is the world’s second-largest automotive manufacturer, the world’s market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. Together with Peo Leo Agency, we worked on the creation of a part of the main webiste dedicated to the environmental position of the brand. The concept resulted in the development of a section, showcasing vehicles life cycles, and the main advantages provided by the hybrid technologies. My role was to ensure the art direction and the graphic design of the key visuals of the section evocating both modernity, ecology, and recycling.