SMART FORTWO
CLM BBDO
Art direction · Design
Smart is a German automotive marque and division of Daimler AG, based in Germany. It ranges in microcars and subcompacts, primarily the Fortwo and Forfour. Marketed in 46 countries, production of the Fortwo have surpassed 1.7M units. Following the launch of the Smart Fortwo, our approach with CLM BBDO focused on a digital experience based on the progressive discovery of the car and its many options. The concept resulted in the creation of a responsive website, available for desktops, tablets and smartphones, providing a minimalist and angular design, playing with the lines of the car to better sublimate them.
DA Digital / Ui / Direction de Création Digital