PUBLICITES OLV

Slack

R/GA London

Using the US Slack’s current creative concept: ‘It wouldn’t be email at all’ worked by R/GA San Fransisco, we were asked

to come up with new copies and to add culture elements that alluded the mainstream corporate culture in each market (France, UK and Germany). This allowed the new audiences to resonate with the concept in a much more accurate way.

Appart from online videos, the campaign included social media content (Instagram, Facebook and LinkedIn), TVC, Out-of-home and banners.

CR / Transcréateur (ES/EN/FR)