McCann

Eastern campaign for Vueling Airlines France.

From the communication objectives (to create awareness and positioning the brand as a young and fresh low-cost company), we created a new key visual with a strong concept: « We Love Paces ». This concept talks about love, passion and desire for each destination where Vueling Airlines flies to.

Now and more than ever, you can get (very) close to the best cities in Europe. Indeed, you can flirt with Copenhague, have a romantic breakfast with Rome, have a match with Paris, or even have an affair with London. Because, a city is not only a place, it’s also a character, an history and an atmosphere.