VCCP

O2 launched Possessed in the lead up to Halloween. Over 50,000 O2 customers registered for free tickets through the O2 Priority app in only one weekend. Upon arrival visitors were led through five ‘haunted’ rooms, each powered by a range of connected technology.
All smart tech was controlled by O2 Gurus by phones and tablets to create a fun, frightening and unforgettable experience.

As well as creating an experiential house, we created a huge amount of buzz and conversations across O2’s social channels.
We also created a wrap film which allowed people to experience the house from their sofas.
The wrap film naturally led people through to four behind the scenes films allowing us to create super interesting product demos.

And as if that wasn’t enough we live streamed the whole experience and created bespoke films for Influencers, journalists and famous attendees so they could share their journey through the house.