Leo Burnett

Saver menu campaign

TV :

After charging our phones and laptops on the train to work every morning, we spotted an opportunity for the latest ‘Like getting your money’s worth’?

Social :

Everyone’s familiar with the ATL Saver Menu campaign, but McDonald’s were keen to have more of a social presence on their Facebook and Twitter pages. So instead of just posting cut down versions of the ATL ads, to keep the campaign fresh we produced three new engaging GIFS for people to share.