Leo Burnett

TRUST :

Unfortunately some people still don’t believe what goes into different McDonald’s products – sharing their negative opinions and myths they’ve heard online.
So to help put people’s minds at ease, we created a visually arresting social campaign on McDonald’s Facebook and Twitter pages, displaying nothing but real engaging facts for people to share.

STUDENT :

McDonald’s love to reward students for all their hard work with some free food incentives.
And what better place to let students know about this great offer than the places they visit every day – Facebook and Twitter? We created three social videos, combining everyday behaviour that all students can relate to with each product on offer.