AIR FRANCE
TBWA Auditoire
To celebrate 80 years of history, Air France decided to create a beautiful exhibition called “France is in the Air” that taken place in Shanghai, New York and Paris. To achieve this the company emphasized the French lifestyle and culture as core values of the brand, and expressed it through a new signature campaign called “France is in the air”.
To share these values with the public, Air France created a traveling exhibition that took visitors on a poetic journey, full of the adventurous experiences that lie at the heart of the brand.
These 3 special events offered a journey within the new Air France universe — suspended between earth and sky — where real and virtual experiences were combined. Guests, both children and adults were invited to discover a multitude of activities and the new products created by Air France for its anniversary.
Team 360° & Activation Social Media
